Domain name system (DNS) providers fail, like when a DDoS attack against DNS provider Dyn caused dozens of top websites to go dark. Developers introduce code errors, like when a typo at Amazon took out a backbone of the internet. To be sure, traffic overload is not the only reason websites fail. No wonder 79% of shoppers who encounter poor website performance avoid purchasing from that retailer in the future. This is what it’s like for shoppers when an ecommerce site fails. Imagine running a physical store where the front doors haphazardly lock and unlock, the lights flicker on and off, and products on the shelves appear and reappear at random.
Website failures are disastrous for ecommerce operations.
